Taronga Zoo is one of Australia’s most famous Zoos, located on the beautiful banks of Sydney Harbour. Problem was, zoo visitation was on the decline. We created this campaign to remind people what a visit to the zoo really means.
Conecta Chiropractic was looking for new brand identity to coincide with major strategic business changes. Through understanding the philosophy of the business, I created this simple, yet powerful logotype and other communications.
Domain is one of Australia’s most popular property search engines. In a competitive property market we needed to communicate to buyers and sellers that they have the competitive advantage with Domain.
Hand-crafted typography is one of my life’s great passions. I love to enhance my creative work with elaborate lettering and hand drawn illustrations.
We needed to find a compelling reason to convince Australian’s to move their money from their low-interest savings account (held with major Australian banks), to a high-interest account with a relatively unknown Dutch bank. This campaign gained national attention and was highly effective, picking up creative awards at many prestigious shows.
Naming and Brand Identity project for an Art Gallery and Art Residency located in a small forested mountain town in Australia’s South-West.
This campaign was created for the Western Australian Government as an initiative to stop drivers from driving under the influence of alcohol. It was awarded at international award shows, including Cannes Lions.
Community initiative to help improve the lives of underprivileged children across Australia.
IKEA wanted to move units of their Benno CD tower so we created this interactive crossword, featuring clues about famous Australian and International musical artists.
Margret River, located on Australia’s West Coast, is one of the countries most famous surfing spots. In collaboration with various newspapers we ran this campaign that utilised the form of the paper to stunning effect.
Fashion retailer Sacha Drake needed a new look. This custom logotype reflects the timeless and elegant nature of the brand’s aesthetic.
Cancer Council Western Australia was hosting a series of talks by world renowned Cancer researches. We created this full page press campaign to promote the event.
Australian’s were ignoring the warning signs and driving under the influence of alcohol resulting in horrendous consequences. This confronting campaign, in which we employed the makeup artist from the movie The Matrix, mimicked traditional Australian Pub signage and demonstrated how a small drunken mishap at the bar could have dire consequences when behind the wheel of a car.
Christmas TVC for major Australian automotive retailer Super Cheap Auto.
Small branding job for a local plumber.
Here’s my calling card, the first element of my personal branding. I chose the Pinecone for my identity as it represents a little known gland in our brains, called the Pineal Gland. René Descartes believed the human pineal gland to be the "principal seat of the soul". Once activated, we can access wisdom and information that exist far beyond our everyday senses.